On-Site Optimization is more than Meta Info and Keywords
On-site SEO (also called on-page SEO) is the practice of optimizing HTML, CSS, Meta Tags and other Elements on a website. Not all of these features are readily available or understood by a small business owner. A full SEO Audit of your website will aid in determining our direction. All of the on-site changes made are not necessarily visible on the front page of a website.
The process of an on-site optimization service describes the extensive range of methods and tactics that are used to optimize websites. To appear well in search engine rankings [simple_tooltip content=’Search Engine Results Page’]This triggers the tooltip[/simple_tooltip] (Search Engine Results Page) depends heavily on using on-page tweaks and adjustments to get the desired results. A properly configured local website will see the results of on-site optimization within weeks.
Types of On-Page Ranking Factors
On-page ranking factors will have a big impact on your websites ability to rank but only if optimized properly. Let’s take a look at some of the biggest factors to consider that affect search engine rankings (SERP).
The Content of a Page
The content or information on a webpage (On-site) is what makes it something a search engine would like to index. You want to provide the user with information, unique information that will make you stand out in a crowd. A user experience (UX) is created with the information your website provides your audience. We can measure these and the statistics are extremely important to the search engines. As such, good content needs to be researched (see Keyword Research), created and implemented. Once that is done we are going to distribute that information via various offsite Web 2.0 properties. Keep in mind that what is working today will change. We have recently watched Google+ shutter its service, who saw that coming? What if your only strategy was to target all your Google+ followers?
So what is Good Content?
Good creative content has been a very important ranking factor for a long time. We need to consider some things that were not an issue just a few years ago. With users, customers, clients and everyone in between now on a mobile device we have seen a shift. It’s no longer simply a keyword focused world. Content must be created with this in mind. The need is for relevant content to be written in natural language. This has many benefits which include being one step closer to your website being ADA Compliant.
Backlinks continue to be an important Google ranking factor. As Google evolves this strategy is no longer whoever has the most backlinks wins. Google will know in short time and weed out any bad links. Your backlinks will only be helping you if they are from a number of authoritative and diverse domains. To attract these backlinks our content needs to be top notch. Without on-site optimization the chances of someone wanting to share the product become limited.
Creating a Mobile-First User Experience
Starting in 2016 we saw Google making a shift towards mobile-first indexing. With the majority of searches being done on mobile devices Google primarily crawls the mobile version of a website as opposed to the desktop version. On-site optimization along with a site audit will ensure your site is responsive and ready for Google’s mobile-first index. It’s difficult to find a highly visible domain that does not provide a mobile-friendly solution. Keep in mind we always want to account for ADA Compliance when making these changes.